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com. 2016. Differences Between Services and Goods. Available at: view0/ebook2/chapter1/chbody1/adjustments among services and items. html . Marketing in general, is a completely vast topic. Further, Lawler and O’Gara 1967 believed that case look at answer underpaid group could be less satisfied with their scope of work. The level of fairness or inequity and case examine answer level of job satisfaction that was felt by both organizations were measured after case look at answer work assignment using case study solution California Personality Inventory ratings for Job Performance and Job Attitudes. The examine effects proved that Equity Theory was applicable in case study answer work atmosphere. The underpaid neighborhood skilled emotions of inequity using case study answer higher paid neighborhood individuals as their comparative others. Further, case examine solution hypothesis that case examine answer underpaid worker would produce more work output via accomplishing more interviews was indeed correct. Lawler and O’Gara 1967 determined that this neighborhood was increasing their non-public results to earn additional cash by operating tougher to make up for case look at answer piece rate inequity.